Meta & Google Ads
Ad creative built to be tested, not admired.
Every ad answers one question. Then we spend on the answer.
In paid, almost any picture can look good. The hard part is knowing which one makes someone buy. We branch creative into clear directions, test them against written hypotheses, and move budget to what the market actually responds to, one market at a time.
Paid Marketing · Vibes Shades
Finding the creative that sells sunglasses in eight countries
The gap
Paid was doing all the work of a brand that had no identity to fall back on, across eight countries at once. In March the account was returning well under half of what it spent, and a purchase cost roughly three times what it costs now. Every market wanted different pictures, and nothing in the account said which ones.
What we built
- Three creative directions, produced as real campaign assets rather than mockups: festival and lifestyle, city in motion, high-fashion conceptual.
- A naming system that encodes market, gender, format and angle into every ad, so performance can be read by angle instead of guessed at.
- A test matrix with written hypotheses, a cap on live tests and a defined read window, so each round settles one question.
- Market-by-market routing: budget moved out of the US, where the cost of a purchase ran highest, into Austria, Germany, the UK and retargeting.
What moved
What we do
Test the picture. Then fund the winner.
- 01
Read the account
Where the money goes, what actually converts, and which numbers the tracking can be trusted on before a single bid changes.
- 02
Build the test
Creative directions produced as real ads, a naming system that makes results readable by angle, and written hypotheses with a set read window.
- 03
Scale what wins
Budget moves to the angles and markets that earn it, losers are retired, and every month ends with a report and a learning log.
Included
- Meta Ads strategy and management
- Google Search, Shopping and Performance Max
- Creative direction and production briefs
- Ad naming and test-matrix system
- Tracking checks: pixel, Conversions API, GA4
- Budget and market routing
- Monthly reporting and learning log
How we think
We decode what the founder means, map where the channel loses it, and test the fix in real sends and real spend. What gets understood scales. What doesn’t, we change.
How we thinkBrands we’ve worked with
Poop Like A ChampionNatureBondPanther ArmorQuestions
Before you ask.
Is ad spend included?
No. Ad spend is paid by you directly to Meta and Google. Our fee covers the strategy, the creative direction and the management.
Do you make the ads?
We direct and produce the creative with our team, built from your brand and your footage where possible. You approve everything before it runs.
Is there a minimum ad budget?
It depends on your market and price point. We will tell you honestly on the call whether your budget can produce a readable test.
Which markets do you run ads in?
The US, UK, Europe, Australia and Southeast Asia, including accounts that run several markets at once.
How soon will I see results?
The first read comes after a full test window, usually two to four weeks. Scaling decisions follow from that read, not before it.
Enquire
Tell us about your brand.
We read every enquiry and reply within two working days.