Email marketing
Email that sells without discounting the brand.
Vibes Shades · Welcome 1, you're in
Rohit's Mithai · Welcome 1, with the code inside the email
Tahan Outdoors · AllTerrain XL Wagon
Tahan Outdoors · Email 1, why Tahan exists
Vibes Shades · Welcome 2, the industry secret
Rohit's Mithai · Welcome 5, the science of saying yes
Tahan Outdoors · Pavilion, built for Malaysia
Tahan Outdoors · Email 3, built for the tropics
Vibes Shades · Welcome 2, mobileFlows and campaigns written in your brand's language, not a template's.
Most brands treat email as a discount channel: a welcome code, a cart reminder, a sale every fortnight. We build it as the place customers get to know the brand, with flows that carry its story, campaigns worth opening, and segments that send the right message to the right people.
Email Marketing · Vibes Shades
Rebuilding Vibes Shades' email from the welcome up
The gap
Email brought in less than 5% of revenue. The account ran default flows with no segments and no suppression, subject lines described their contents instead of earning an open, and nothing sounded like the brand the site had become.
What we built
- Core flows rewritten in the brand's language: Welcome, Checkout Abandonment, Browse Abandonment and Post-Purchase.
- A four-beat structure across the welcome: identity, manifesto, benefits, styles.
- 16 live segments with a clear naming system and suppression rules, plus a win-back and sunset plan.
- Campaigns designed to match the site, including Pick Your Signal, the Solstice Report and the UK, EU and US summer sales.
What moved
What we do
Rebuild the flows. Then run the calendar.
- 01
Audit the account
Flows, segments, sign-up forms and deliverability: what's earning, what's default, and what's sending to people who stopped listening.
- 02
Rebuild the core flows
Welcome, browse, cart, checkout and post-purchase, rewritten in the brand's own language so the story arrives before the offer does.
- 03
Run the campaign calendar
Designed campaigns, subject lines tested against each other, and a monthly read on what moved, so every month is sharper than the last.
Included
- Klaviyo setup, audit and clean-up
- Welcome, browse, cart, checkout and post-purchase flows
- Segmentation and suppression rules
- Campaign calendar, copy and design
- Sign-up forms and pop-ups
- Deliverability checks (SPF, DKIM, DMARC)
- Monthly reporting and testing log
How we think
We decode what the founder means, map where the channel loses it, and test the fix in real sends and real spend. What gets understood scales. What doesn’t, we change.
How we thinkMore email marketing work
- Rohit's MithaiLetters from the founder, not flyers from a brand+750% revenue per welcome email, June to July
- Tahan OutdoorsWhat Tahan's customers actually wanted to read+14.4pp open rate, 38.7% to 53.1%
- Tahan OutdoorsTahan Outdoors: a welcome that tells the story first+9.9pp open rate on the first email, 58.2% to 68.1%
Brands we’ve worked with
Poop Like A ChampionNatureBondPanther ArmorQuestions
Before you ask.
Which email platform do you work in?
Mostly Klaviyo. For smaller lists just starting out, Shopify Email can be enough, and we will tell you if it is.
Do you write and design the emails?
Yes. Copy and design are done in your brand voice, and nothing sends until you have approved it.
Will every email have a discount?
No. We don't open with a discount by default. Offers are used when they earn their place, and the brand comes first.
How much does it cost?
We quote after a short call and a look at your account. The scope and fee are agreed before anything starts.
How soon will I see results?
Rebuilt flows usually show within the first few weeks. Campaigns are read monthly, so the picture sharpens over the first quarter.
Enquire
Tell us about your brand.
We read every enquiry and reply within two working days.