Amazon marketing
Ad spend can buy almost any sales number. Discounts can buy the rest. We build Amazon brands that don’t need either to sell: a brand partner who gives shoppers a reason to choose you at full price, and an Amazon partner who fixes where the profit leaks.
The problem
Most Amazon brands don’t have a traffic problem. They have a leak. Money goes out through places the sales dashboard never shows:
Referral, fulfilment and storage fees that quietly grow with every unit.
Products bought on a promise the listing couldn't keep.
Discounts and bids that buy volume at a loss.
More ad spend on a leaking account just leaks faster. And a brand that only sells on deals has to keep paying for every sale. So we fix both: the leak, and the reason to buy.
How we work
A product-by-product read of your account: what each sale really costs after fees, returns and advertising, and which products and campaigns are losing money.
Amazon's search data shows the words shoppers actually use and the competitors you actually show up against. If your listing doesn't speak that language, that's the gap.
SEO that puts the page in front of the right shoppers, and creative that turns them into buyers: images, A+ content and video. Every concept is tested on a simulated panel of shoppers before it goes live.
Advertising built around the searches that already convert, with a margin target every campaign has to earn its place against.
What we do
Proof
Amazon marketing · Rohit’s Mithai
A traditional Indian sweet rebuilt with far less sugar, repositioned on Amazon as a healthy treat that’s also a gift.
Amazon market entry · Hetch
Brand Registry, a five-product launch, listing and A+ creative, and a phased advertising build, with the UK Shopify store connected alongside it.
Brands we’ve worked with
Poop Like A ChampionNatureBondPanther ArmorYour two partners
Most agencies give you an Amazon specialist or a brand studio. Amazon rewards brands that have both, so you get both, working on one plan.
Brand Partner
SweetEe has spent 15 years on both sides of an ecommerce brand: making it, and owning its numbers. She started as a photographer and designer, building and running online stores before Shopify was the default. She went on to lead marketing and digital at Amazin’ Graze, a Malaysian food brand, across identity, packaging, the DTC store and marketplaces. Then, as Senior Brand Manager at Rainforest, a Singapore-based ecommerce aggregator, she ran North American brands as the full P&L owner, from how they looked to their margins, inventory and supply chain.
She founded Lab89 to build the part of a brand Amazon can’t: the positioning, identity and voice that make a shopper choose you over a cheaper lookalike. For Rohit’s Mithai, repositioning a traditional sweet as a healthy treat and a gift more than doubled listing conversion on Amazon, without discounting.
A brand that only sells on deals has to keep buying every sale. A brand people recognise doesn’t.
Amazon Partner
Jordan has been on all three sides of an Amazon brand. He built his own from zero to US$720k a year and sold it. He took Amazon businesses apart for a buyer deciding whether to acquire them. And for the past five years he has run them, most recently a US$11M portfolio.
On one brand, he took margin after advertising from 13% to 28% in a year. On his own, he lifted conversion from about 10% to 25%. Today he makes images, A+ content and video with AI, and tests every concept on a simulated panel of shoppers before it goes live.
If your sales look healthy and your bank balance doesn’t, talk to Jordan.
Who it’s for
For founders selling on Amazon without a big team or an expert in every seat: launching for the first time, stuck at a sales level that never turns into profit, or moving into a new marketplace.
Questions
Every account is different, so we quote after a short call and a look at your numbers. Projects are scoped with a clear fee before anything starts.
Yes, as a named user that you add and control. We never ask for your main login.
No. Ad spend is paid by you directly to Amazon. Our fee covers the strategy and the work.
Amazon US, UK and EU, including launches into a marketplace you're not in yet.
Both partners. SweetEe leads the brand: positioning, identity and everything outside Amazon. Jordan leads the Amazon account: the numbers, the listing and the ads. You get one plan and one point of contact.
Yes. That's the best time to start. We build the positioning and identity first, so the listing launches as a brand, not a commodity.
Yes. Lab89 also runs email, paid social and Shopify, so Amazon learnings feed your own store and the other way round.
Leak fixes usually show in the first month's margin. Listing and ranking changes take longer to read: we agree what we'll measure and when before we start.
Enquire
We read every enquiry and reply within two working days.